Marketing & Advertising Experience
During those years I would create and execute 2 special promotions each month along with the weekly night I created and ran. The work went beyond brainstorming. It also required:
Coming up with ideas and concepts – My ideas were often built around such factors as the time of year, current events, fads, appeals to a specific demographic (women, generation x, college students, etc) and other factors. It had to hook people immediately.
Creating the Marketing & Advertising for the event/night – This included details such as:
- Event Title/Name
- Ad Layout(s) – I created the ad concept, usually doing the graphics myself along with anything else that was required; from rough sketches to delivering the final artwork on time to the printer.
- Writing Copy for Ads, Promotional Emails & Materials and Website(s) Writing for these different mediums required not only creating the main text, but also the headline(s), subheadings, promotional language, special offers and more. I built copy that did more than just give general information. I also came up with, and wrote, the appeal and angle to sell the event and get customers through the door.
- Props, Decorations, Design – This was very important as it could make or break an event. This involved acquiring, or even building, what was needed from stores, catalogs, specialty dealers, individual suppliers or even friends. For some of the more unique ideas, I had to make things or get them made. One example: for an evening with a Cold War theme, we constructed a mock Berlin Wall.
- Publicity and Press Coverage – In addition to press releases, I built up friendly relationships with journalists and reporters locally. These contacts were very valuable, though we still had to give them a good idea or angle to write about. Over the years I was able to get coverage in local and national press, including the Washington Post, SPIN Magazine, NME, Boston Herald, Village Voice and others.
- Prizes, Give-aways, Etc. - I learned the value of even little things that attendees could be given to truly make an event shine. When done right, they not only added to the party mood, they also served as promotional materials when they were taken home by attendees. I found that a lot of new business was brought in from people who had seen one of the 'gifts' we had given a friend of theirs who had been to a previous event.
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The Inventive Agency | (808)342-2737 | contact@TheInventiveAgency.com
