Publicity, Press & PR Marketing Agency
A Honolulu, Hawaii Firm
My experience has taught me the value of a good idea that’s sold the right way. For 10 years I worked in the event and nightclub business, which demanded that I use all my creativity, sometimes on the fly.
During those years I would create and execute 2 promotions each month. The work went beyond brainstorming. My work included:
Coming up with ideas and concepts My ideas were often built around such factors as the time of year, current events, fads, appeal to a specific demographic (women, generation x, college students, etc) and other factors. It had to hook people immediately.
Creating the marketing & advertising for the event/night This included details such as:
- Event Title/Name
- Ad Layout(s) I created the ad concept, sometimes doing the
graphics myself along with anything else that was required; from rough sketches
to getting the final artwork delivered on time to the printer.
- Writing Copy for Ads, Promotional Emails and Materials, Website(s)
Writing for these different mediums required not only composing the main
text, but also the headline(s) and subheadings. I built copy that did more
than just give general information. I also came up with, and wrote, the
appeal and angle used to sell the event.
- Obtaining Appropriate Props or Decorations This was very important
as it could sometimes make or break an event. This involved acquiring what
was needed from stores, catalogs, specialty dealers, individual suppliers
or even friends. For some of the more unique ideas, I had to make things
or get them made. One example: for an evening with a Cold War theme, we
constructed a mock Berlin Wall.
- Publicity and Press Coverage In addition to press releases,
I built up friendly relationships with journalists and reporters locally.
These contacts were very valuable, though we still gave them a good idea
or angle to write about. Over the years I was able to get coverage in local
and national press, including the Washington Post, SPIN Magazine, NME, Boston
Herald, Village Voice and others.
- Prizes, Give-aways, Etc. - I learned the value of little things that attendees would be given. When done right, they not only added to the party mood, they also served as promotional materials when they were taken home by attendees. I found that a lot of new business was brought in from people who had seen one of the 'gifts' we had given a friend of theirs who had been previously.
The Inventive Agency | (808)342-2737
| contact@TheInventiveAgency.com
